IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion euros. The name Ikea was created in reference to the two first letters of the founder's name (Ingvar Kampard), the name of his parent's farm (Elmtaryd) and the name of his village (Agunnaryd). The Swedish-Dutch company is implanted in several countries through the world: in Europe, North America, Middle East, Asia and Oceania.
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Implanted in Netherlands since 1978, Ikea has twelve stores their. Since 1984, he opened 6 stores in Belgium. From 1989, he opened 15 stores in Italy. The company is also implanted in USA and in Canada. Montreal hosts the biggest company's store through the world. In France, the company has 26 stores.
The concept of the company is based on the self-service supermarkets and the furniture kit packed since 1956 in a 'flat pack', cheaper to produce and transport, and easier for the customer to report himself at home. The products are unique in the world, presented in a catalogue distributed on 191 million copies, the largest distribution of a free publication through the world. Which product, price, place and promotion, - One defining the strategy, it is important to define the forecast budgets and objectives The main idea for Ikea is being profitable after 5 years of presence in India. This period will make the company know in deep way the specificities of the Indian market and build it brand image.
It will make it as well develop a reputation and catch clients. The next step will be control and results. It is a very important step because it evaluates the performance of the company.
Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India. This report is result of the efforts of four people. Full Name Comment goes here.
If the customer buys a lamp, he will get light. If bought a couch or bed, it will have a place on which to rest or receive guests. If buy a table, it will be a goal that he could eat. The extended products: It will be the services offered when you buy furniture.
Ikea knows that it is not easy for everybody to buy disassembled products and assemble them after that. So Ikea will give a real support to it customers to make them able to do this. Instead of having a Hollywood in the country, Indians got Bollywood. A movie-production's place known in the world. Indian families watch TV every day even in the rural places.
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So it is very important to come with a very original and creative sport and promote Ikea within India. Specialized Magazines India has several specialized magazines in furniture. The idea is to promote Ikea on these magazines and even the housing magazine Ikea's catalogue This is obviously the most important communication tool. The country also has good relations with Europe and North America. India has actually signed a lot of agreements with European and North American countries. The most significant of this agreements was signed with United States of America and states a indo-us civil nuclear deal. India has also some weaknesses.
The first one is the allegation of corruptions.?India's corruption issues came to the fore with high level investigations and arrests following irregularities concerning the Commonwealth Games, the 2G spectrum awards, the property scam in Mumbai, and the dubious allocation of coal blocks. IKEA Porter's Five Forces Analysis, John Dudovskiy, Research Methodology, July 28,2012 available methodology.net/ikea-porters-five-forces-analysis/ Zentes, Morchett, Schramm-Klein (2007), Strategic Retail Management, Gabler, Wiesbaden Furniture industry in India overview, Imaya, Padhmanaba (2013), Research Paper, available on Size of Indian Furniture Market. Available on furnituer-marketon Factors influencing the growth of the furniture industry www.furnitureglobal.com Furniture Market and Opportunities. Indian Furniture Industry, Indian Mirror, available on 10- Three levels of product, Marketing Teacher, available on a-product.html After selling the product, think about the service offered with it. How to make the customers buy Ikea products The place the product will distribute in.